Washoe Country School District
May 24, 2013
What are key messages?
- They help target audiences better understand our position, and improved understanding usually translates to improved support.
- Key messages are the most important things to say on a specific subject to various audiences.
- They are clear, concise, bite sized chunks of information that may stand alone, but can be used to develop other materials.
- They are easy to say and easy for the audience to understand and remember. Say too much and you may loose your audience.
- Key messages are not 'spin' and they are not 'dumbing down'. They boost our overall communication effort by providing clarity, focus and precision. By being brief and simple, they can be understood by people who don't have an education or technical background.
- Key messages help focus the target audience's attention.
- They help us stay organized and in control.
- They keep everybody on the same page and maintain continuity.
- They can be used when the primary expert in the subject matter is not available.
- If there is a question or statement that attempts to drag the discussion to a different topic, one response is "you're right, that's important. But I believe it's more important to remember <insert key message>.
Click on the appropriate link in the side menu for speaking points on the following topics:
- Fiscal Responsibility : WCSD's financial transparency and credibility.
- Kendyl Depoali Middle School : general facts about the new middle school in South Reno.
- Student Acvievement : the achievement gap.
- WCSD 1 : background points and acknowledgment of its failure to pass.
- Cultural Diversity : overview of the goals and objectives of WCSD in relation to cultural diversity and equity.
- Efficiencies and Effective Management of Construction Budget : provides information detailing construction activity and financing.
- Construction Manager at Risk (CMAR) : explaination and talking points.